When your potential customers ask Claude and ChatGPT for recommendations, your company could be at the top of their list. Help me choose a built-in oven with steam cooking for my new kitchen Worked for 5s {≡}Called tool BSHFind the right home appliance for your kitchen Not now Install To choose the right built-in oven for your kitchen, you can use the BSH app
This is a new opportunity to be recommended when customers turn to AI chats for product advice. AI-referred traffic to retail sites grew 138% year over year.* AI-referred traffic converted 54% better than non-AI traffic.*
The evolution of third-party apps in AI chats Scroll sideways to see the whole route → Roadmap to open app recommendations Stage 1: initial release of MCP apps. Stage 2: apps from premium partners get recommended. Stage 3: optimised apps get recommended. Claude: connectors released July 2025, premium-partner apps July 2025, optimised connectors get recommended April 2026. ChatGPT: apps released (now called plugins) October 2025, premium-partner apps October 2025, optimised plugins get recommended September 2026, which is where the line is today. Gemini: extensions released (now called connected apps) February 2024, premium-partner apps June 2026, optimised connected apps get recommended soon (our forecast). Connectors, plugins, extensions: different names, same idea. Claude ChatGPT Gemini 1 Initial release of MCP apps* FEB 2024 Extensions released (now called connected apps) JUL 2025 Connectors released OCT 2025 Apps released (now called plugins) 2 Apps from premium partners get recommended JUL 2025 Booking, Uber, TripAdvisor, Taskrabbit OCT 2025 Canva, Adobe, Booking JUN 2026 Canva, Dropbox, Instacart, OpenTable 3 Optimised apps get recommended APR 2026 Optimised connectors get recommended SEP 2026 Optimised plugins get recommended FORECAST SOON Optimised connected apps get recommended (our forecast) Reached Where the line is today Route ahead (our forecast) Replay * Connectors, plugins, extensions: different names, same idea
Our case in numbers: Mindmap, a Claude connector MindMap turns text data into simple, interactive mind maps.
Why us? Expertise We build AI-compliant UI We know chat UX We use a proprietary methodology Proven results Speed
The Roadmap: Discovery to Launch Roadmap from discovery to launch Month 1Month 2 Engineering Keyword research MVP connector dev Metadata & description Connector review Review by Anthropic & ChatGPT* Post-launch analysis v2 feature backlog Security & compliance InfoSec / legal review Marketing & GTM Positioning & messaging Beta / early access group Launch comms & enablement Public launch Engineering Security & compliance Marketing & GTM * Anthropic & ChatGPT review this step independently.
Thank you! Be the pioneer, move fast with us, and get ahead of the competition. Max Savonin Chief Executive Officer max.savonin@keenethics.com +34 613 05 52 22
